In a crowded smartphone market, a device with a beautiful, colorful design may be the perfect lure to lure a potential buyer.

But what does that really mean?

This article explores how to make your smartphone stand apart from the rest of the crowd and show off its impressive features.

This article is a companion to the Next Big Fintech book on smartphone design.

Next Big Futures is a weekly column written by David Korn.

You can find him on Twitter at @davidkorn and Google+ at Google+/DavidKorn.

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